Who, what, when, where, why, and how to move big or lots of stuff? Welcome to the wild world of logistics. Mr. Page Siplon, Executive Director of the Georgia Center of Innovation for Logistics, graced the stage for our May Dunwoody dinner, sharing his big picture view from state level and beyond. Named by Georgia Trend Magazine as one of 2013's "Top Most Influential Georgians," he well-qualifies to expertly speak on the topic.
"Every Supply Chain is unique—and ever-changing," proclaims Mr. Siplon, who cited the top 3 change agents: 1) Population and Demand, 2) Infrastructure Investment, and 3) Federal Policy.
US population is 310+ million, with Gen-Y comprising nearly a 1/3 of us. These are the folks everywhere always on smart phones. Exploding multi-channel delivery in the form of mobile and social e-commerce tools are quickly changing how we look at logistics. Today ...
• 91% of all purchases are made in physical stores; within 5 years it will be 76%
• In 12 years, 30% of all retail sales will be made online
• 30% of sales growth in the last 3 years is attributed to 5.5 million people who bought online for the first time in 2010
In these fast times, customers expect personalization, too. Witness Nike's highly visual, co-creative "build your own shoe" program, generating $100M+ per year. While the "faster, better, cheaper" rally cry continues, we may be wise to add "reliable" ahead of all three.